Prince Mydas/Rik Rok - Reggae/R&B
- Longstanding history on the Jamaican music scene. Both artists featured/wrote/produced hit songs and sang back up for the 10,000,000+ selling artist, Shaggy in addition to Mad Cobra, Inner Circle, Shabba Ranks, Patra, and movie soundtracks like Kla$H and Jason’s Lyric.
- Positioning the company MOBA in association with UPD to establish a dependable outlet for Jamaican artists to release their music. Other than though VP Records which currently controls and dominates the entire market.
- 1st major independent move for an independent artist in Jamaica’s history. By this movement they have garnered the support of the people
- Television appearances/live performances (Jamaica, Atlanta)
- Mid to High Level Video with professional promotions/servicing to Jamaican TV, BET, MTV
- Print Media advertising campaign (local/regional mags)
- 30,000 flyers, 5000 posters, 5000 cd singles/samplers
- PR/Media Campaign , Radio Campaign, Street, Club, Retail Promotions
- Target Markets: Atlanta, Ga, Miami, FL, & Jamaica